L.O.L. Surprise ReMix Pets

The toymaker launched the unboxing toy line L.O.L. Surprise! (Lil Outrageous Littles) in June 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group.[8] MGA Entertainment planned to double the sales of L.O.L. Surprise toys in 2018. Several new higher-priced L.O.L. Surprise toys were released over summer including the L.O.L. Surprise House, L.O.L. Amazing Surprise, and the L.O.L. Bigger Surprise!. The L.O.L. Amazing Surprise Playset was a Top 100 toy on Amazon in November of 2019, according to Shareably.[9] The L.O.L. Surprise brand was expanded in 2019 with the addition of the L.O.L. O.M.G. fashion dolls (Outrageous Millennial Girls). The new line received the award of Doll of the Year at 2020's Annual Toy Industry Awards in addition to the main L.O.L. Surprise brand winning the Toy of the Year award for a third consecutive year. [10] 2020 saw the introduction of another spin-off line - the L.O.L. J.K. mini fashion dolls which were released during that summer. [11] The COVID-19 pandemic disrupted production of L.O.L. and is threatening supply for the 2020 holidays. [12] In April 2020 a special edition charity doll was announced - named Frontline Hero, one dollar from every sale would go to the company's MGA Entertainment Cares non-profit. [13] L.O.L Surprise is one of MGA�s most successful toy lines.