essence Eyebrow Designer 12

Essence was started by Christina, a fearless entrepreneurial woman, who wanted to make a different cosmetics brand - a really fun brand that offers both great quality and excellent prices. Launched in its first country - Germany. Essence becomes number 1 in Germany and is sold in 50 other countries. Essence finally crosses the pond and lands in New York! Our first successful test in the United States with Ulta Beauty. We reach $1 million in North American sales and word begins to spread. We win the first of many Allure Best in Beauty Awards. We decide to go north to Canada and launch in Shoppers Drug Mart and Pharmaprix. We launch in select Loblaw stores in Canada. We launch in select Meijer, Bed Bath and Beyond and Harmon stores. Lash princess false lash mascara goes viral! We DOUBLE our assortment in Ulta Beauty stores Launched in select CVS stores across the country